Sales & Marketing
LinkedIn Social Selling for B2B Professionals
This in-depth course develops directly applicable capability in LinkedIn Social Selling for B2B Professionals. It connects Professional Positioning and Credibility, Network and Account Mapping, and Content and Engagement System to the decisions, controls, and activities participants need to perform in their workplace.
Overview
Practical learning for workplace transfer.
This in-depth course develops directly applicable capability in LinkedIn Social Selling for B2B Professionals. It connects Professional Positioning and Credibility, Network and Account Mapping, and Content and Engagement System to the decisions, controls, and activities participants need to perform in their workplace. The five-module curriculum progresses toward Social Selling Workshop, using evidence, scenarios, and work products appropriate to the subject.
Objectives
- Analyze professional positioning and credibility, including profile headline, evidence, expertise, and customer relevance.
- Configure or structure network and account mapping, including identify clients, influencers, partners, and warm paths.
- Evaluate content and engagement system, including create point-of-view posts, comments, documents, and short insights.
- Manage conversation and opportunity development, including personalize connection requests and follow-up.
- Apply social selling workshop, including improve a profile for target buyers.
Target audience
- Professionals responsible for this subject area
- Managers, supervisors, and team leaders
- Analysts, specialists, engineers, or coordinators working with the relevant processes
- Project, implementation, assurance, or improvement team members
- Professionals preparing for broader responsibilities in this field
Program outline
A clear structure for the learning journey.
Program outline
Outline points are grouped in one designed block instead of being treated as separate module cards.
Module 1: Professional Positioning and Credibility
Profile headline, evidence, expertise, and customer relevance
Company versus personal voice
Avoid claims that damage trust or breach confidentiality
Module 2: Network and Account Mapping
Identify clients, influencers, partners, and warm paths
Use account lists and stakeholder roles
Prioritize meaningful connections over vanity growth
Module 3: Content and Engagement System
Create point-of-view posts, comments, documents, and short insights
Balance expertise, evidence, and conversational tone
Build a sustainable publishing and interaction cadence
Module 4: Conversation and Opportunity Development
Personalize connection requests and follow-up
Move from public interaction to a relevant business conversation
Record consent, context, and next steps in CRM
Module 5: Social Selling Workshop
Improve a profile for target buyers
Build a four-week content and engagement plan
Write and critique connection-to-conversation sequences
Materials provided
- ○ Course-specific presentation slides
- ○ Guided exercises, scenarios, or configured-environment activities appropriate to the subject
- ○ Course-specific worksheets, checklists, or calculation templates
- ○ Applied workplace case materials
- ○ 4D Certificate of Completion issued by 4D Training & Consultancy
- ○ Post-course support for implementation questions
Training Options
Programs can be delivered in-house, online, or in a blended format depending on your team's schedule, location, and learning objectives. When an external certificate or exam is included, certification rules and fees remain under the relevant awarding body's policies, while 4D provides the training and preparation support.
Why choose 4D
4D Training & Consultancy adapts the program to the client’s operating environment. Delivery combines structured explanation with subject-specific analysis, exercises, and implementation decisions so participants can transfer the learning to real responsibilities without implying vendor authorization.
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