Sales & Marketing
E-Commerce Marketing and Digital Sales
This practical course develops directly applicable capability in E-Commerce Marketing and Digital Sales. Participants work in depth on E-Commerce Business Model, and Storefront and Product Experience, and Acquisition Channels, then convert the methods into tools and actions suited to their workplace.
Objectives
- Apply the principles and methods of e-commerce business model in a workplace context.
- Apply the principles and methods of storefront and product experience in a workplace context.
- Apply the principles and methods of acquisition channels in a workplace context.
- Apply the principles and methods of conversion optimization in a workplace context.
- Apply the principles and methods of retention and customer value in a workplace context.
- Apply the principles and methods of e-commerce performance in a workplace context.
Target audience
- Sales and marketing professionals
- Business-development and account teams
- Digital marketing and campaign specialists
- Sales and marketing managers
- Commercial professionals responsible for revenue growth
Program outline
A clear structure for the learning journey.
Program outline
Outline points are grouped in one designed block instead of being treated as separate module cards.
Module 1: E-Commerce Business Model
Direct-to-consumer, marketplace, and omnichannel choices
Customer segments, value proposition, and unit economics
Digital sales funnel and operating responsibilities
Module 2: Storefront and Product Experience
Navigation, search, product pages, and merchandising
Images, descriptions, reviews, and trust signals
Mobile usability, accessibility, and checkout friction
Module 3: Acquisition Channels
Search, social, affiliates, influencers, and marketplaces
Channel economics and audience fit
Campaign-to-landing-page consistency
Module 4: Conversion Optimization
Product-view, basket, checkout, and purchase measures
Testing offers, pages, and checkout elements
Reducing abandonment without manipulative tactics
Module 5: Retention and Customer Value
Onboarding, replenishment, loyalty, and win-back
Segmentation and personalized recommendations
Service, delivery, returns, and repeat-purchase drivers
Module 6: E-Commerce Performance
Revenue, margin, average order, conversion, and acquisition cost
Cohort and channel analysis
Prioritized ninety-day digital-sales plan
Materials provided
- ○ Course-specific presentation slides
- ○ Practical exercises and facilitated activities
- ○ Course-specific worksheets, checklists, and templates
- ○ Applied workplace case studies
- ○ 4D Certificate of Completion issued by 4D Training & Consultancy
- ○ Post-course support for implementation questions
Training Options
Programs can be delivered in-house, online, or in a blended format depending on your team's schedule, location, and learning objectives. When an external certificate or exam is included, certification rules and fees remain under the relevant awarding body's policies, while 4D provides the training and preparation support.
Why choose 4D
4D adapts this program to the participant group and workplace context. Delivery combines structured explanation with course-specific exercises, realistic cases, working tools, and an action-planning component so participants can transfer the learning to their roles.
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