AI and Data in Business
SQL for Business Analytics
This practical course develops directly applicable capability in SQL for Business Analytics. Participants work in depth on Relational Data Foundations, and Retrieving and Filtering Data, and Aggregating Business Measures, then convert the methods into tools and actions suited to their workplace.
Objectives
- Apply the principles and methods of relational data foundations in a workplace context.
- Apply the principles and methods of retrieving and filtering data in a workplace context.
- Apply the principles and methods of aggregating business measures in a workplace context.
- Apply the principles and methods of joining business tables in a workplace context.
- Apply the principles and methods of analytical sql techniques in a workplace context.
- Apply the principles and methods of building a reliable analysis in a workplace context.
Target audience
- Professionals responsible for the subject area
- Managers and supervisors
- Analysts, coordinators, and specialists
- Project and improvement teams
- Employees preparing for broader responsibilities
Program outline
A clear structure for the learning journey.
Program outline
Outline points are grouped in one designed block instead of being treated as separate module cards.
Module 1: Relational Data Foundations
Tables, keys, relationships, and schemas
Rows, columns, data types, and null values
Reading an entity-relationship model
Module 2: Retrieving and Filtering Data
SELECT, aliases, DISTINCT, and calculated fields
WHERE conditions, operators, and date filters
Sorting and limiting analytical results
Module 3: Aggregating Business Measures
COUNT, SUM, AVG, MIN, and MAX
GROUP BY dimensions and HAVING filters
Building revenue, volume, and customer summaries
Module 4: Joining Business Tables
INNER, LEFT, and multi-table joins
Choosing join keys and relationship direction
Preventing duplicated measures after joins
Module 5: Analytical SQL Techniques
CASE logic and business classifications
Common table expressions and subqueries
Window functions for ranking and running totals
Module 6: Building a Reliable Analysis
Validating row counts and control totals
Handling nulls, duplicates, and changing definitions
Documenting and presenting a reusable SQL query
Materials provided
- ○ Course-specific presentation slides
- ○ Practical exercises and facilitated activities
- ○ Course-specific worksheets, checklists, and templates
- ○ Applied workplace case studies
- ○ 4D Certificate of Completion issued by 4D Training & Consultancy
- ○ Post-course support for implementation questions
Training Options
Programs can be delivered in-house, online, or in a blended format depending on your team's schedule, location, and learning objectives. When an external certificate or exam is included, certification rules and fees remain under the relevant awarding body's policies, while 4D provides the training and preparation support.
Why choose 4D
4D adapts this program to the participant group and workplace context. Delivery combines structured explanation with course-specific exercises, realistic cases, working tools, and an action-planning component so participants can transfer the learning to their roles.
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