Module 1: Understanding Your Audience and Building Buyer Personas
We start by identifying who your ideal customers are. You’ll learn how to gather demographic, psychographic, and behavioral data to create detailed buyer personas. These personas help tailor your messaging and content to resonate deeply with your target audience. We’ll cover tools and techniques for audience research and how to segment your audience for targeted campaigns.



Module 2: Setting SMART Social Media Objectives Aligned with Business Goals
Here, we’ll translate your business goals into clear, measurable social media objectives. Using the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound), you’ll learn to set KPIs that track progress and justify social media investment. Examples include increasing brand awareness by X%, growing followers by Y, or generating Z leads per month.



Module 3: Content Creation: Storytelling, Visuals, Videos, and User-Generated Content
Content is king — and here you’ll master creating compelling content that captivates your audience. We’ll explore storytelling techniques that build emotional connections, best practices for designing engaging visuals, and leveraging videos to boost engagement. You’ll also learn how to encourage and incorporate user-generated content to increase authenticity and reach.



Module 4: Social Media Calendar Planning and Scheduling Tools
Consistency is key in social media success. This module teaches how to create a content calendar that balances different content types and posting frequencies for each platform. We’ll demo popular scheduling tools (like Hootsuite, Buffer, or Later) to automate posting and maintain a steady online presence without burnout.



Module 5: Community Management: Engaging Followers and Handling Feedback
Social media is a two-way street. You’ll develop skills in engaging with followers—answering questions, thanking fans, and managing negative comments professionally to maintain brand reputation. We’ll cover community-building strategies that transform followers into loyal brand advocates.



Module 6: Paid Social Media Advertising Basics and Budget Allocation
Organic reach isn’t enough anymore. You’ll gain hands-on understanding of paid social campaigns across Facebook Ads, Instagram promotions, LinkedIn Sponsored Content, and Twitter Ads. Learn to define your budget, target the right audience segments, design effective ad creatives, and analyze ROI.



Module 7: Measuring Success: Key Metrics and Analytics Tools
To optimize your strategy, you need to track the right metrics. We’ll guide you through engagement rates, reach, impressions, click-through rates, conversion tracking, and more. You’ll get hands-on experience using native platform analytics and third-party tools (like Google Analytics) to interpret data and make data-driven decisions.



Module 8: Crisis Management and Maintaining Brand Reputation
Social media crises can happen unexpectedly. This module prepares you to anticipate risks and respond quickly to negative feedback, misinformation, or viral complaints. Learn how to craft crisis communication plans, handle public responses professionally, and turn potential PR disasters into opportunities for trust-building.