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Digital Marketing Fundamentals

This course provides a comprehensive overview of key digital marketing channels and strategies, empowering participants to confidently create and manage effective campaigns. By the end of this training, participants will be able to: Understand the core components and benefits of digital marketing Develop basic skills in social media marketing and email marketing Create simple digital marketing plans tailored to their business needs Measure and analyze campaign performance using basic tools Recognize trends and best practices in digital marketing.

Training Outlines

Module 1: Introduction to Digital Marketing What is digital marketing? Benefits compared to traditional marketing Overview of digital marketing channels and tools Understanding customer digital behavior and buyer personas

Module 2: Social Media Marketing Basics Overview of major platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok) Content types and best practices Building engagement and communities Basics of paid advertising on social media Social listening and brand reputation management

Module 3: Email Marketing Fundamentals Email marketing strategy and its ROI Building permission-based email lists Crafting compelling subject lines and email content Automation basics: drip campaigns and autoresponders Key metrics: open rates, click-through rates, conversions

Module 4: Content Marketing Essentials Role of content in digital marketing Types of content: blogs, videos, infographics, podcasts Storytelling and brand voice Content calendars and publishing schedules Repurposing content across channels

Module 5: Search Engine Optimization (SEO) Basics How search engines work Keyword research and selection On-page SEO fundamentals: titles, meta descriptions, headers Introduction to link building and off-page SEO Tools for monitoring SEO performance

Module 6: Pay-Per-Click (PPC) Advertising Fundamentals Introduction to paid search marketing (Google Ads) Setting up campaigns and ad groups Keyword bidding and budgeting Writing effective ad copy Tracking and optimizing PPC campaigns

Module 7: Website Analytics and Reporting Introduction to Google Analytics Setting up accounts and tracking codes Understanding website traffic sources and user behavior Setting and measuring marketing goals (conversions) Generating and interpreting reports

Module 8: Digital Marketing Strategy and Planning Building an integrated digital marketing plan Setting SMART marketing objectives Budgeting and resource allocation Multi-channel campaign coordination Measuring ROI and KPIs

Module 9: Mobile Marketing Overview Importance of mobile in digital marketing Mobile-friendly website design and UX SMS marketing basics Mobile apps and push notifications Location-based marketing techniques

Module 10: Online Reputation Management Monitoring online brand presence Handling negative reviews and feedback Strategies for building positive online reputation Importance of social proof and testimonials Training Methodology Instructor-led sessions with real-world case studies Hands-on workshops creating sample campaigns Group discussions and peer feedback Access to online resources and templates Materials Provided Comprehensive digital marketing manual Campaign planning and tracking templates Access to demo accounts for social media and email platforms Certificate of Completion by The Fourth Dimension Training and Consultancy Expected OutcomesParticipants will be equipped with: A thorough understanding of core digital marketing disciplines Practical skills to plan, implement, and measure digital campaigns Ability to optimize campaigns for better engagement and ROI Confidence to leverage digital tools for business growth

Tell us about your enquiry today

Why 4D?

At The Fourth Dimension Training & Consultancy, we don't believe in one-size-fits-all solutions. Each course we offer is carefully tailored to meet the unique goals, industry challenges, and team dynamics of your organization. Our expert trainers bring decades of hands-on experience and guide participants using real-world case studies, practical tools, and interactive methods. This ensures not only theoretical understanding but also direct relevance to the day-to-day work of your employees. We collaborate closely with your team to adjust content, language, and examples so that the training resonates deeply and delivers lasting impact.

Frequently asked questions

Trainings FAQs

We provide a tailor-made offer for each requirement. For example, if you're a company wanting to train multiple people, we provide a special offer per person and might charge per day rather than per person for large numbers, which would be more beneficial for you. If you are an NGO with a big number of participants, we can also significantly reduce the price per person. If you want the training in a specific venue (like a hotel or event space), we take that into consideration and would be responsible for all arrangements. Rest assured, our prices are among the most competitive in the market and we never like to lose a client. Register your interest and our team will be in contact within 24 hours.

Absolutely! We strongly recommend and provide pre and post-training assessments to ensure the tangible impact and effectiveness of our programs. For instance, we can deploy a mystery shopper experience both before and after a training initiative. This allows us to gather objective data on how the training has influenced real-world performance, customer interaction, and overall skill application within your team. This direct comparison provides invaluable insights into the return on your training investment and helps fine-tune future development strategies.

Our tailor-made trainings are designed to ensure direct applicability to your daily work. We achieve this by incorporating examples, interactive games, practical exercises, and relevant case studies that truly resonate with the trainees. This approach helps them bridge the gap between theory and real-world application. Our consultants don't just present information; they draw from their extensive experience, and crucially, from yours, to develop and apply customized solutions that truly work.

The duration of our 4D's programs is finely tuned to their specific objectives. For training designed to culminate in an international certification from a recognized entity, we adhere to the protocols and timeframes mandated by the certifying body. However, for our bespoke, tailor-made solutions aimed directly at enhancing performance and organizational capabilities, the duration is highly flexible, ranging from intensive one-day workshops to comprehensive two-week programs, all designed to deliver optimal impact and tangible results.