
Customer Service Analytics: Measuring and Improving Performance
This program focuses on the data driven aspects of customer service, equipping participants with the skills to analyze key performance indicators (KPIs) and drive continuous improvement. Participants will learn how to use analytics tools to track customer satisfaction, identify trends, and measure the effectiveness of service initiatives. The program emphasizes the importance of using data to make informed decisions and optimize customer service operations.
Training Outlines
Module 1: Introduction to Customer Service Analytics Understanding the role of analytics in modern customer service Overview of data types: structured vs. unstructured Setting goals for service performance measurement Includes case study review and group discussion on common metrics
Module 2: Identifying and Interpreting Key Performance Indicators (KPIs) Common KPIs: CSAT, NPS, FCR, AHT, resolution rate, etc. Aligning KPIs with customer experience goals Avoiding vanity metrics and misinterpretation Includes group activity to evaluate and select relevant KPIs
Module 3: Using Analytics Tools and Dashboards Overview of analytics platforms (e.g., Power BI, Tableau, CRM dashboards) Real-time vs. historical data tracking Visualizing and sharing performance reports effectively Includes guided tool walkthrough and collaborative dashboard critique
Module 4: Analyzing Trends and Customer Feedback Gathering and segmenting feedback data Identifying patterns, pain points, and service gaps Integrating qualitative and quantitative analysis Includes case study analysis of trend identification
Module 5: Using Data for Continuous Service Improvement Root cause analysis and corrective actions Setting benchmarks and performance targets Data-driven coaching and employee development Includes group exercise on creating an improvement plan using sample data
Module 6: Communicating Insights and Driving Change Presenting findings to stakeholders effectively Creating a culture of accountability and improvement Embedding analytics in everyday operations Includes group role-play on stakeholder presentation and action planning
- ○ Enhance customer satisfaction through service excellence
○ Apply techniques to handle difficult customers
○ Build a customer-centric culture
○ Implement feedback loops for continuous improvement
○ Develop empathy and problem-solving skills
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Why 4D?
At The Fourth Dimension Training & Consultancy, we don't believe in one-size-fits-all solutions. Each course we offer is carefully tailored to meet the unique goals, industry challenges, and team dynamics of your organization. Our expert trainers bring decades of hands-on experience and guide participants using real-world case studies, practical tools, and interactive methods. This ensures not only theoretical understanding but also direct relevance to the day-to-day work of your employees. We collaborate closely with your team to adjust content, language, and examples so that the training resonates deeply and delivers lasting impact.
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Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates
Email: info@fourdtc.com
Tel: +971 4 576 4947
WhatsApp/Mobile: +971 56 919 0444
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